One day I was surfing the internet looking for cute workout wear when I saw a t-shirt that absolutely stopped me in my tracks. It said, "I Can Do All Things Through Christ...Even Cardio." I was instantly sold! I knew that I had to reach out to find out who was the creative soul who came up with this cute - and accurate - line of plus-size workout apparel. My search led me to Stephanie Dillard of PlushSizeWear.com. I'm thrilled to have had the opportunity to interview her for today's Real-Life Curvy CEO. Be sure to read all the way to the very end for deets on a cool giveaway!
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Stephanie DIllard modeling my FAVORITE shirt from the collection![/caption]What inspired you to begin Plush Size Wear?
Its very simple! I was sick of seeing cute fitness wear, that wasn't in my size. Sick of seeing cute slogan t-shirts, than didn't represent how a plus size women feel in the gym.
Did you have a background in fashion? If not, how did you find the resources (information, skill set, funding, etc.) to get started?
No, I don't have a background in fashion. I found my resources from other entrepreneurs and a ton of research. I started with very little funding. My goal was to NOT use loans and start off my funding by myself. It mostly came from our saving and a very supportive husband.
What has been the most rewarding things about being an entrepreneur? The most challenging?
Knowing that its mine and NO one can take that from me. That has to be the most rewarding so far. The challenging part is staying motivated. It isn't easy starting a business from the ground up. Getting discouraged, when Plush Size isn't growing or shining they why I think it should. It’s my baby and I want the world to see how beautiful it is.
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What advice would you give to someone who wants to delve into plus-size activewear?
I would tell them to DO YOUR RESEARCH! Know the market you’re going after and know what [your ideal customer is] like.
What is next for Plush Size Wear?
I'm in the process of recreating Plush Size and making it more stylish. Style doesn't end just because you are in the gym. When I’m working out, I like to feel beautiful and strong. Knowing I just Killed That Workout!
Is there anything else you’d like to share?
For companies or women who are just starting, please stay focused on your dream and goals for your brand. Do all the research you can and DON’T spend money on things that won’t push your brand in the right direction!
How can Curvy CEO readers keep up with you and your brand?
They can follow us on , Twitter
at "plushsizewear" and our website is wwww.plushsizewear.com
Want some PlushSizeWear of your very own? You're in luck!! I've teamed up with blogger boos Kymberly Nichole of WellFitCurves
and Kristina Denise of Curvy Girl Chronicles
to host a loop giveaway on Instagram for not one, not two, but THREE t-shirts from wwww.plushsizewear.com
. Want to know how to win? It's simple!
1. Head over to my Instagram account (@curvy_ceo
) and "like" the image above and leave a comment.
2. Head over to follow @curvygirl_chronicles
, the next person in this loop.
3. Then, go follow @Kym_Nichole
4. When you get back to me, you're done!
Be sure to enter by 11:59 PM on Friday, October 2. The winner will be announced on October 3!